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• #When asked what do you want the number one answer was professional

Future blog posts will look at the results of other questions from the survey. The results represent a sample of 240 people – a group of anonymous consumers to whom I shall always be very grateful. In the first of a series of blog posts investigating the results, I am today exploring question number 1 – ‘what are the three most important things to you as a customer of an organisation?’. Have you ever used social media (Twitter or Facebook) to interact with an organisation (when requiring customer service or help)?.Do you ever recommend organisations you have transacted with to friends, family or acquaintances?.Which organisations do you, or have you transacted with who deliver excellent customer experiences (in your opinion)?.

What irritates you most as a customer (based on recent experiences)?.What are the three most important things to you as a customer (consumer) of an organisation?.The survey contained five simple questions as follows: In September 2013, I distributed a short survey to people within my networks on LinkedIn, Facebook and Twitter.

Thanks to friends, contacts and acquaintances, I am delighted to be able to put a little more ‘flesh on the bones’ to determine what is important – based on fact!īefore I reveal the results, let me give you a little background.

#When asked what do you want the number one answer was professional

I have always been intrigued to know exactly what is most important to us as consumers, and up until now have used my professional experience, personal experiences and gut feel to assess what I thought to be the most important things. A few weeks ago, I decided to conduct some independent research.